BACARDÍ 'Sound of Rum' / Doci Short Series / Edit

Bacardi is shining a light on some of South Africa’s most interesting and exciting genres, and it starts here with Hip-hop.

Hip-hop in SA has been having a moment and has solidified itself as THE genre uniting the dance floors across our cities. Inspiring many, we’ve seen some of our biggest artists start their careers in their bedrooms to later performing to heaving clubs and festivals around our nation.

Join us as we discover the places responsible for Hip-hop’s rise and domination across our country.

Follow the Sound of Rum series and listen to the Sound of Rum on Spotify.

If it makes you move, it’s the Sound of Rum.

Founded in the township of Clermont, Durban and distributed virally through the network of taxis across our country, Gqom has become one of the fastest growing genres both locally and globally. What was once (and still is) created on a DIY studio set-up is now making its way onto the USB’s of some of the world’s biggest DJs, constantly reaching new ears with its unique sound.

Join us as we discover the places Gqom was born and the places it’s finding itself today and tomorrow.

Follow the Sound of Rum series and listen to the Sound of Rum on Spotify.

If it makes you move, it’s the Sound of Rum.